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Senior Broadband Sales & Marketing Expertise Without the Big-Firm Overhead

ZumaGTM gives fiber operators access to the kind of growth experience usually found inside major operators, national agencies, and large consulting firms, delivered in a nimble, practical model built to improve market strategy, pricing and offers, demand generation, and sales conversion.
Schedule a Growth Conversation
Led by David Williams, former President, Consumer Services at Altice USA and CMO of Comcast’s Central Division, with 20+ years leading broadband GTM at scale.

Independent Operators

Municipal & Open Access Networks 

Co-op & Tribal Providers

Private Equity-Backed Providers

From operators with limited sales and marketing resources to experienced commercial teams, ZumaGTM helps fiber providers sharpen strategy, improve execution, and drive growth.

Enterprise Experience.
Boutique Execution.

After 20+ years leading broadband sales, marketing, pricing, customer growth, and commercial execution at scale, David Williams created ZumaGTM to bring that same discipline to fiber operators without the cost, complexity, or overhead of a large agency or consulting engagement.

 

target 20+ years driving broadband Go-to-Market
partnership

Former CRO & President Consumer Services - Optimum 
podium Former Comcast Central Division CMO/SVP Sales

 

Early Penetration Drives Fiber Economics

Fiber operators win when they convert homes passed into customers quickly and efficiently. Strong early penetration improves revenue, network utilization, valuation, and long-term market position. When growth slows, the issue is often commercial execution, not lack of demand.
 Revenue
Higher penetration drives revenue faster and more predictably.

Customer Experience
Better offers, clearer messaging, and smoother execution create more loyal, long-term customers.

Valuation
Strong early traction increases enterprise value and investor confidence.

Where Growth Usually Breaks

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Market Characteristics
Competitive intensity, brand awareness & consideration, segmentation and messaging, and localization.
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Pricing & Offer Strategy
Speed tiers, promotional structure, install offers, bundles, and value messaging that make it easier for customers to choose.
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Demand Marketing
Email, direct mail, digital, social, referral, local, and community campaigns that generate qualified demand efficiently.
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Conversion
Sales process, follow-up, scripts, channel mix, incentives, and operating cadence that turn interest into customers.

Practical Sales & Marketing Support

GTM Diagnostics & Prioritization

Identify the commercial constraints limiting penetration, campaign effectiveness, sales conversion, and growth performance, then prioritize the actions that matter most.

Pricing & Offer Strategy

Develop pricing, speed tiers, promotions, install offers, bundles, and value messaging that make it easier for customers to choose.

Brand & Positioning

Sharpen market positioning, differentiation, customer messaging, offer framing, website copy, and creative direction.

Demand Generation & Campaign Execution

Build and execute campaigns across email, direct mail, digital, social, referral, local, win-back, upgrade, and retention channels.

Sales Channel Optimization

Improve channel mix, sales process, lead follow-up, scripts, territory focus, productivity tracking, and conversion performance.

Sales Enablement & Operating Cadence

Build the tools, training, compensation, recognition, reporting rhythm, and performance management needed to turn strategy into execution.

Flexible Help Based on What You Need

GTM Diagnostic

Focused external review

Identify the biggest opportunities & constraints

  • Identify areas of opportunity
  • Prioritize tactical actions
  • Executive communications
Most Popular

Acceleration Sprint

30-day execution sprint

Execution support to drive immediate results

  • Launch a new marketing campaign
  • Rebuild a struggling sales channel
  • Develop a retention strategy
  • Add GEO/AEO to your digital toolbox

Fractional Sales & Marketing Support

Ongoing executive leadership

Senior talent without the overhead

  • COO, CMO, CRO, or GTM support
  • Part-time to interim full-time
  • In-person, hybrid, or remote

Need a Stronger Growth Engine?

Whether you need a diagnostic, an acceleration sprint, a new campaign, a positioning reset, sales execution help, or fractional executive support, ZumaGTM can help you identify the right growth levers and move quickly.

 

Or contact David directly