Where Efficient Growth Breaks
Pricing & Offers
How customers are asked to choose — and whether pricing, speed tiers, and promotions drive penetration or create friction.
Growth slows when offers stop matching how customers actually decide.
Demand Efficiency
How demand is created, paid for, and converted — and whether marketing spend produces efficient, repeatable growth.
Rising CAC is usually a signal of misalignment, not a budget problem.
Sales Model
How demand is converted into customers — including channel mix, structure, incentives, territory design, and productivity.
When the sales model doesn’t evolve, penetration stalls.
Customer Value & Experience
Whether the product and experience are relevant, simple, and frictionless enough to scale.
Most conversion loss happens after interest, not before it.
Competitive Differentiation
How the product is framed against alternatives — and whether customers understand why to choose you.
Weak differentiation shows up as slower sales and more discounting.